Wayfair

As multi-disciplinary designer for home furnishings e-commerce giant Wayfair, I provide creative input for all brands including Wayfair.com, AllModern, BirchLane, DwellStudio and Joss & Main. Create and design graphic assets for print, web and television, while working with Executive Creative Director on new marketing initiatives across all brands. Execute new and engaging interactive features and enhancements for Wayfair and DwellStudio websites.

Website

Redesigned Wayfair.com's Homepage, streamlining vast content and organizing scatered call-to-actions. Provided key design solutions to make the user experience more effective and efficient. Established sign-in icon to draw users to their account faster than text links. Conceived overarching design ideas that were incorporated into the Wayfair websites globally.

To The Trade

Work with trade team to produce collateral for B2B needs. Create and conceptualize engaging layouts for an audience of industry insiders and design professionals, including print, email and web. Establish template standards for recurring email campaigns, mock-up custom branded pages and PowerPoint presentations for new acquisitions and partnerships.

TV Spot Storyboard

Conceptualized storyboard for TV spot of AllModern brand. Hand-selecting iconic modern furniture imagery and copy to cohesively deliver the AllModern brand to new customers. Also developed motion graphics animation of the commercial concept for pre-visualization.