olympvs

The active lifestyle brand’s name originates from the highest mountain in Greece and is based on the idea that we can all strive for the bodies of Greek Gods & Goddesses. Conceived the logo identity, incorporating the Mount Olympus reference into a modern & sleek typeface. Developed various design directions, ultimately opting for the logo with the icon, lending it to various applications and branding uses.

branding

The branding for Olympvs centers on the philosophy of reaching your own personal summit. I developed the tag line "Climb Higher", which is reinforced through the use of the mountain icon outlining the main image in each ad. The modern aesthetic is complimented by a minimal color palette and strong photography.

app + web

The Olympvs app and website carry through the modern and sleek aesthetics of the logo into the user experience. Clear and minimal design elements make the mobile app easy to use while in motion. The companion Apple Watch app translates the interface onto a smaller screen while remaining as effective.