DwellStudio

Produce digital & print creative for fashion-foward home furnishings company DwellStudio (a Wayfair company). Executing omni-channel marketing initiatives for Display Ads, E-blasts, Website UX/UI Components, Social Media, PR and company-wide photo retouching.

Email Marketing

Create captivating campaigns pushed across mutliple platforms, including email, social, retargeting, and traditional display. Working closely with marketing team to produce ideas and enhancements focused on retention, customer aqcuisition and conversion. Iterate designs based on A/B testing.

Web UX/UI

In charge of design for new features and enhancements to the website. Reskined and created interactive e-commerce user experiences for DwellStudio consumers. The updated Favorites feature allows users to 'heart' and save their favorite items into customized folders. The new "Shop the Look" enhancement lets users shop key items (via hotspots) directly from curated lifestyle images.

Print

Produce seasonal print collateral such as catalogs, brochures, postcards and promotional merchandise. Coordinating all printed material with corresponding online campaigns, PR events, wholesale and trade programs.